What is a 21st Century Brand? : New Thinking from the Next Generation of Agency Leaders
Nick Kendall
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True Story : How to Combine Story and Action to Transform Your Business
Ty Montague
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Worried About the Wrong Things : Youth, Risk, and Opportunity in the Digital World
Jacqueline Ryan (Associate Professor | Graduate Director, Uni Vickery
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Kellogg on Advertising and Media : The Kellogg School of Management
Bobby J. (Kellogg School of Management -- Marketing) Calder
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Shock Marketing : Advertising, Influence and Family Values
Joe Marconi
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Food Advertising and Childhood Obesity : Examining Food Type, Brand Mascot Physique, Health Message, and Media
Fariba Esmaeilpour
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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Ad Women : How They Impact What We Need, Want, and Buy
Juliann Sivulka
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Rethink the Business of Creativity
Ian Grais
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The Broadcaster's Legal Guide for Conducting Contests and Promotions
James A. Albert
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Branding Diversity : New Advertising and Cultural Strategies
Susie Khamis
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Branded Entertainment in Korea
Hyunsun Yoon
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Hegarty on Advertising : Turning Intelligence into Magic
John Hegarty
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How to Write Copy That Sells : The Step-By-Step System for More Sales, to More Customers, More Often
Ray Edwards
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Der Handel Mit Arzneimitteln : Erfolgsfaktoren Im Apothekeneinzelhandel
Andreas Newzella
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Bewertung Von Markenlizenzierungspotenzialen : Ein Modellentwurf ALS Entscheidungsgrundlage Fuer Die Vergabe Von Markenlizenzen
Sebastian Siebert
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Preismanagement Von Konsumgueterherstellern : Konzeption, Umsetzung Und Erfolgsauswirkungen
Frank Breitschwerdt
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Produktprogrammoptimierung Mit Preisbuendelung : Produktdesign, Buendelkonfiguration Und Preisfindung
Niels Becker
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Preis Und Markendehnung : Eine Empirische Analyse
Katia Rumpf
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Lebensqualitaet Von Patienten ALS Orientierung Fuer Ein Zielgruppenspezifisches Health Care Marketing : Eine Empirische Analyse Am Beispiel Der AMD
Rohn
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Organisation Des Preismanagements Von Konsumgueterherstellern : Eine Empirische Untersuchung
Yorck Nelius
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