Hegarty on Advertising : Turning Intelligence into Magic
John Hegarty
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Confessions Of An Advertising Man
David Ogilvy
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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The Challenger Sale : How To Take Control of the Customer Conversation
Matthew Dixon
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Building a StoryBrand : Clarify Your Message So Customers Will Listen
Donald Miller
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Secrets of Closing the Sale
Zig Ziglar
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How to Style Your Brand : Everything You Need to Know to Create a Distinctive Brand Identity
Fiona Humberstone
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The Best 90 Days Ever : How 10-minute marketing can transform your business one day at a time
Hannah Isted
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Energy Revolutions : Profiteering versus Democracy
David Toke
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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The 10-Second Customer Journey : The CXO’s playbook for growing and retaining customers in a digital world
Todd Unger
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Business-to-Business Marketing
Ross Brennan
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Listen to Sell : How Your Mindset, Skillset, and Human Connections Unlock Sales Performance
Mike Esterday
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Ogilvy on Advertising
David Ogilvy
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Brand it Like Serhant : Stand Out From the Crowd, Build Your Following and Earn More Money
Ryan Serhant
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More Sales Please : Promote your small business online, make consistent sales, grow without the grind
Sara Nasser Dalrymple
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Social Media Marketing
Tracy L. Tuten
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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The Hipster Economy : Taste and Authenticity in Late Modern Capitalism
Alessandro Gerosa
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Winning Through Platforms : How to Succeed When Every Competitor Has One
Ted (Prophet, USA) Moser
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