Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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Influential Internal Communication : Streamline Your Corporate Communication to Drive Efficiency and Engagement
Jenni Field
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Successful Employee Communications : A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Sue Dewhurst
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Event Planning and Management : Principles, Planning and Practice
Ruth Dowson
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Planning and Managing Public Relations Campaigns : A Strategic Approach
Anne Gregory
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Advertising and Promotion
Chris Hackley
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£57.99
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Social Media and Crisis Communication
Yan Jin
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The Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice
Alison Theaker
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Reputation Matters : How to Protect Your Professional Reputation
Jonathan Coad
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£25.00
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Truth Be Told : How Authentic Marketing and Communications Wins in the Purposeful Age
John O'Brien
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Fashion Brand Management : Plan, Scale and Market a Successful Fashion Business
Alison Lowe
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Crisis Communication Strategies : Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations
Amanda Coleman
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Strategic Public Relations Leadership
Anne Gregory
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Building a Culture of Inclusivity : Effective Internal Communication For Diversity, Equity and Inclusion
Priya Bates
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Pitch Perfect : Raising Capital for Your Startup
Haje Jan Kamps
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When the Headline Is You : An Insider's Guide to Handling the Media
Jeff Ansell
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Rethinking Public Relations : Persuasion, Democracy and Society
Kevin Moloney
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Business Acumen for Strategic Communicators : A Primer
Matthew W. (DePaul University, USA) Ragas
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Our Future in Public Relations
Ken (New York University, USA) Kerrigan
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£45.99
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The Handbook of Ethical Purchasing : Principles and Practice
Rob Harrison
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