Brand Yourself : A no-nonsense brand toolkit for small businesses
Lucy Werner
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The Apology Impulse : How the Business World Ruined Sorry and Why We Can’t Stop Saying It
Cary Cooper
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Exploring Public Relations and Management Communication
Ralph Tench
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Breaking Through : Communicating to Open Minds, Move Hearts, and Change the World
Sally Susman
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Cumulative Advantage : How to Build Momentum for Your Ideas, Business and Life Against All Odds
Mark W Schaefer
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Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Advertising and Promotion
Chris Hackley
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Reputation Matters : How to Protect Your Professional Reputation
Jonathan Coad
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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When the Headline Is You : An Insider's Guide to Handling the Media
Jeff Ansell
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Rethinking Public Relations : Persuasion, Democracy and Society
Kevin Moloney
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Our Future in Public Relations
Ken (New York University, USA) Kerrigan
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The Routledge Companion to Corporate Branding
Oriol (ESADE Business School, Spain.) Iglesias
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Leadership Development in Public Relations : Exploring Crucibles of Experience Among Industry Veterans
Marlene S. (Baylor University, USA) Neill
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Environmental Strategic Communication : Advocacy, Persuasion, and Public Relations
Derek Moscato
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Corporate Social Responsibility and Environmental Affairs in the British Press : An Ecofeminist Critique of Neoliberalism
Martina (Leeds Business School, UK) Topic
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Communicating in Extreme Crises : Lessons from the Edge
Elina R. (Texas A&M University, USA.) Tachkova
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Strategic Communication and AI : Public Relations with Intelligent User Interfaces
Simon Moore
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Global Perspectives on NGO Communication for Social Change
Giuliana Sorce
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The Global Foundations of Public Relations : Humanism, China and the West
Robert E. Brown
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Public Relations and Online Engagement : Audiences, Fandom and Influencers
Amber L. (Lamar University, USA) Hutchins
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