Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Pre-Suasion : Channeling Attention for Change
Robert Cialdini
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Digital Neuromarketing : The Psychology Of Persuasion In The Digital Age
Sam Page
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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Adobe Analytics For Dummies
David Karlins
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New Marketing Playbook, The : The Latest Tools And Techniques To Grow Your Business
Ritchie Mehta
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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The Essentials of Contemporary Marketing
Mo Willan
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The Ultimate Marketing Engine : 5 Steps to Ridiculously Consistent Growth
John Jantsch
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Marketing Research : Planning, Process, Practice
Riccardo Benzo
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Customer Analytics For Dummies
Jeff Sauro
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Marketing Research Methods : Quantitative and Qualitative Approaches
Mercedes (Universidad Carlos III de Madrid) Esteban-Bravo
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The 22 Immutable Laws of Branding
Al Ries
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Data Driven Marketing For Dummies
David (Mathematician and Database Marketing Consultant) Semmelroth
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Consumer Behaviour in Sport and Events
Daniel (Temple University, USA) Funk
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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