Wonder Women : Inspiring Stories and Insightful Interviews with Women in Marketing
Katy Mousinho
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Marketing Research for Managers
Sunny Crouch
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
David L. Rogers
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Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
D. Stroud
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Qualitative Marketing Research
David J. Carson
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Influencer Marketing
Duncan Brown
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Consuming Experience
Antonella (University of Bocconi, Italy) Caru
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Qualitative Research Methods in Public Relations and Marketing Communications
Christine (Murdoch University, Australia) Daymon
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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Qualitative Marketing Research : A Cultural Approach
Johanna Moisander
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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Marketing Research : A Concise Introduction
Bonita Kolb
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Customer Intelligence : From Data to Dialogue
Sean Kelly
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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Cases in Consumer Behaviour
Gerrit (Erasmus University, Rotterdam, Netherlands) Antonides
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Reset : Business and Society in the New Social Landscape
James Rubin
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The Aisles Have Eyes : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Joseph Turow
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Erich Joachimsthaler
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Understanding the Consumer
Isabelle Szmigin
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Understanding Children as Consumers
David W Marshall
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Consumer Psychology: A Study Guide to Qualitative Research Methods
Prof. Paul M.W. Hackett
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Qualitative Research in Digital Environments : A Research Toolkit
Alessandro Caliandro
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