Badvertising : Polluting Our Minds and Fuelling Climate Chaos
Andrew Simms
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Universal Principles of Branding : 100 Key Concepts for Defining, Building, and Delivering Brands Volume 6
Mark Kingsley
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Sales Pitch : How to Craft a Story to Stand Out and Win
April Dunford
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Social Media Marketing
Tracy L. Tuten
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Cashvertising Online : How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
Drew Eric (Drew Eric Whitman) Whitman
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Buyer Personas Revised and Expanded : Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business
Jim Kraus
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Marketing with AI For Dummies
Shiv Singh
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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The Million Dollar Sprint - Zero to One Million In Revenue : How to scale a hyper-profitable service business without investment and within 12 months.
Richard Woods
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Auditing Transformation : Regulation, Digitalisation and Sustainability
Jan Marton
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Brand You
David Royston-Lee
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Buyer First : Grow Your Business with Collaborative Selling
Carole Mahoney
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How to Write a Self-Help Book : Successful techniques for creating a guide that transforms your readers’ lives
Ginny Carter
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NanoTech MegaQuake : What Business Must Do Now to Prepare for the Nanontechnology Revolution
Dan Shafer
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
Jason Hennessey
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Customer Communities : Engage and Retain Customers to Build the Future of Your Business
Nick Mehta
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The 8 Laws of Customer-Focused Leadership : New Rules for Building A Business Around Today’s Customer
Blake Morgan
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Philanthropy Revolution : How to Inspire Donors, Build Relationships and Make a Difference
Lisa Greer
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