Augmenting Public Relations : An Introduction to AI and Other Technologies for PR
David Phillips
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History of PR in Canada : An Annotated Bibliography and Critical Historiography of Public Relations Research in Canada
Sandra L. Braun
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The Endowment Effect and Housing Markets : Theory and Evidence from Poland
Mateusz Tomal
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Finance Transformation : Leadership on Digital Transformation and Disruptive Innovation
Aikta Varma
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Neuromarketing in India : Understanding the Indian Consumer
Tanusree Dutta
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Pre-OrderHuman vs ChatGPT – Language of Advertising in Beauty Products Advertisements
Ida Skubis
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Advances in Digital Marketing in the Era of Artificial Intelligence : Case Studies and Data Analysis for Business Problem Solving
Moez Ltifi
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Responsible Business and Sustainable Development : The Use of Data and Metrics in the Global South
David Mhlanga
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Responsible Business and Sustainable Development : The Use of Data and Metrics in the Global South
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Digital and Social Media Marketing : A Results-Driven Approach
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Digital and Social Media Marketing : A Results-Driven Approach
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Accountability Research : Ethnographic Methods in Organisation and Accounting
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The Routledge Handbook of Global and Digital Governance Crossroads : Stakeholder Engagement and Democratization
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The Routledge Handbook of Global and Digital Governance Crossroads : Stakeholder Engagement and Democratization
Preeti Shroff-Mehta
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Corporate Group Legitimacy : Reconceptualising the Corporate Group
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Corporate Group Legitimacy : Reconceptualising the Corporate Group
Peter Underwood
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