The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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The Consumer Society
Juliet Schor
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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Doing Anthropology in Consumer Research
Patricia L Sunderland
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Marketing Research for Managers
Sunny Crouch
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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Digital Neuromarketing : The Psychology Of Persuasion In The Digital Age
Sam Page
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
David L. Rogers
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Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
D. Stroud
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Qualitative Marketing Research
David J. Carson
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Duncan Brown
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Consuming Experience
Antonella Caru
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Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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Humanizing Big Data : Marketing at the Meeting of Data, Social Science and Consumer Insight
Colin Strong
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Qualitative Marketing Research : A Cultural Approach
Johanna Moisander
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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Marketing Research : A Concise Introduction
Bonita Kolb
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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Why People (Don’t) Buy : The Go and Stop Signals
Amitav Chakravarti
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Customer Intelligence : From Data to Dialogue
Sean Kelly
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The Gen Z Frequency : How Brands Tune In and Build Credibility
Gregg L. Witt
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