Building a StoryBrand : Clarify Your Message So Customers Will Listen
Donald Miller
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Ogilvy on Advertising
David Ogilvy
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Hegarty on Advertising : Turning Intelligence into Magic
John Hegarty
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Confessions Of An Advertising Man
David Ogilvy
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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The Challenger Sale : How To Take Control of the Customer Conversation
Matthew Dixon
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Excerpts from Experts: Marketing : The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause
Fortune Hill Media
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Secrets of Closing the Sale
Zig Ziglar
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How to Style Your Brand : Everything You Need to Know to Create a Distinctive Brand Identity
Fiona Humberstone
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SPIN® -Selling
Neil Rackham
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Marketing Plans : Profitable Strategies in the Digital Age
Malcolm (Cranfield School of Management) McDonald
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The Best 90 Days Ever : How 10-minute marketing can transform your business one day at a time
Hannah Isted
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Energy Revolutions : Profiteering versus Democracy
David Toke
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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The 10-Second Customer Journey : The CXO’s playbook for growing and retaining customers in a digital world
Todd Unger
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Listen to Sell : How Your Mindset, Skillset, and Human Connections Unlock Sales Performance
Mike Esterday
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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