Data Analytics Applications in Emerging Markets
Jose Antonio Nunez Mora
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After Autonomy: A Post-Mortem for Hong Kong’s first Handover, 1997–2019
Daniel F. Vukovich
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Consumer Psychology for Marketing
Stephen (University of Ulster, UK) Brown
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Consumerology : The Truth about Consumers and the Psychology of Shopping
Philip Graves
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Stated Choice Methods : Analysis and Applications
Jordan J. (University of Sydney) Louviere
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The Smarter Screen : What Your Business Can Learn from the Way Consumers Think Online
Shlomo Benartzi
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International Marketing Strategy : Contemporary Readings
Isobel (Sheffield Hallam University) Doole
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The Consumer Society
Juliet Schor
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Business to Business Marketing : Relationships, networks and strategies
Nick (Senior Lecturer in Critical Marketing at the University o Ellis
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Ethnography for Marketers : A Guide to Consumer Immersion
Hy Mariampolski
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
David L. Rogers
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Marketing Research : Approaches, Methods and Applications in Europe
Ray (University of Stirling) Kent
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What Chinese Want : Culture, Communism, and China's Modern Consumer
Tom Doctoroff
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Marketing Research with SPSS
Stephen Robbins
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Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
William O. Bearden
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The Market Research Toolbox : A Concise Guide for Beginners
Edward F. (Francis) McQuarrie
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Consumer Behavior: Science and Practice, International Edition
Frank (University of Cincinnati) Kardes
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Marketing Research with SAS Enterprise Guide
Kristof Coussement
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith Harrison
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Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1
Arch (Formerly Curtin University, Australia) Woodside
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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Designing Effective Web Surveys
Mick P. (University of Michigan, Ann Arbor) Couper
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