Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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I love it. What is it? : The power of instinct in design and branding
Turner Duckworth
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Brand Storytelling : Put Customers at the Heart of Your Brand Story
Miri Rodriguez
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Content and Copywriting : The Complete Toolkit for Strategic Marketing
Margo (Florida International University, USA) Berman
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The Fundamentals of Fashion Filmmaking
Nilgin (Freelance writer and educator) Yusuf
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A History of Advertising : The First 300,000 Years
Jef I, Michigan State Richards
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Persuasion : Social Influence and Compliance Gaining
Robert H. Gass
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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Facebook und Instagram Ads fur Dummies
Daniel Levitan
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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The Effects of Social Media Advertising in China : Theory, Practices and Implications
Changchun Xuan
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen
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