It's Not How Good You Are, It's How Good You Want to Be : The world's best-selling book by Paul Arden
Paul Arden
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Key Person of Influence : The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
Daniel Priestley
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The Zoo
Jamie Mollart
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The Smart Advertising Book : How to deliver advertising that grows your brand
Dan White
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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A Technique for Producing Ideas
James Young
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Scientific Advertising
Claude Hopkins
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
Tait Ischia
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Nice is Not a Biscuit : How to Build a World-Class Business by Doing the Right Thing
Peter Mead
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Mad Men & Bad Men : When British Politics Met Advertising
Sam Delaney
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Scientific Advertising
Claude Hopkins
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Copywriting In A Week : Be A Great Copywriter In Seven Simple Steps
Rob Ashton
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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Influence : How social media influencers are shaping our digital future
Sara McCorquodale
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