Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation
Cor Molenaar
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Why Customers Would Rather Have a Smartphone than a Car : Relationship Retailing as an Opportunity
Cor Molenaar
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Shopping 3.0 : Shopping, the Internet or Both?
Cor Molenaar
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The End of Shops : Social Buying and the Battle for the Customer
Cor Molenaar
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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The Global Business : Four Key Marketing Strategies
Erdener Kaynak
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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