Social Influence on Digital Content Contribution and Consumption : Theories, Empirical Analyses, and Practices
Xuejing Ma
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Inside Information : Making Sense of Marketing Data
D. V. L. Smith
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Designing the Customer-Centric Organization : A Guide to Strategy, Structure, and Process
Jay R. (Center for Effective Organizations at the Universit Galbraith
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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Go To Market Strategy
Lawrence Friedman
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Large Group Interventions : Engaging the Whole System for Rapid Change
Barbara Benedict Bunker
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Product Strategy for High Technology Companies
Michael McGrath
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Reputation Book : Supercharge Your Reputation and Boost Your Sales and Referrals
Guy Arnold
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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Business Process Mapping : Improving Customer Satisfaction
J. Mike Jacka
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Quick Response : Managing the Supply Chain to Meet Consumer Demand
Bob (Cardiff Business School, UK) Lowson
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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CRM at the Speed of Light, Fourth Edition
Paul Greenberg
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The Art and Craft of PR : Creating the right mindset and skills to succeed in Public Relations today
Sandra Stahl
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Smart Selling Book Brains Brawn : Using Brains, Not Brawn, to Succeed in Sales
Mark Edwards
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The International Brand Valuation Manual : A complete overview and analysis of brand valuation techniques, methodologies and applications
Gabriela (Deloitte Touche Tohmatsu) Salinas
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Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
D. Stroud
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Effective CRM using Predictive Analytics
Antonios Chorianopoulos
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Marketing ROI
James Lenskold
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
T. Calkins
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