Belstaff : Our First 100 Years
Charlie Porter
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Business-to-Business Marketing
Ross Brennan
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Social Media Marketing
Tracy L. Tuten
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Applied Marketing Analytics Using R
Gokhan Yildirim
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International Marketing ISE
Philip Cateora
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Business & Marketing Across Cultures
Julie Anne Lee
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Media and Entertainment Industry Management : How to Integrate Business and Management with Creativity and Imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Promise, Pitfalls, and Potential of Social Entrepreneurship : Positive Change Unleashed
Sheila Cannon
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Sustainable Marketing and the Circular Economy in Poland : Key Concepts and Strategies
Anita Proszowska
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Robert Ebo Hinson
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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The Chief Financial Officer and Corporate Performance : Finance, Governance and Risk
Elzbieta Bukalska
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Graphis Advertising Annual 2024
B. Martin Pedersen
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The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
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