Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation
Cor Molenaar
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Shopping 3.0 : Shopping, the Internet or Both?
Cor Molenaar
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The End of Shops : Social Buying and the Battle for the Customer
Cor Molenaar
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Consumer Satisfaction in Medical Practice
William Winston
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Professional Services Marketing : Strategy and Tactics
William Winston
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