Consumer Culture Theory
Eric Arnould
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A History of Advertising : The First 300,000 Years
Jef I, Michigan State Richards
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Brand Love : Building Strong Consumer-Brand Connections
Lydia (President) Michael
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Organic Social Media : How to Build Flourishing Online Communities
Jenny Li (Director of Social Media Strategy) Fowler
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Brand Psychology : The Art and Science of Building Strong Brands
Laura Busche
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The Expert Guide to Retail Pricing : An Analytics-Based Approach to Maximise Margins
Kiran Gange
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Digital Storytelling for Brands
Bridget Tombleson
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Tech For Good : Imagine Solving the World’s Greatest Challenges
Marga Hoek
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Persuasion : Social Influence and Compliance Gaining
Robert H. Gass
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The Digital-First Customer Experience : Seven Design Strategies from the World’s Leading Brands
Joe Wheeler
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Innovative Internal Communication : How creativity, curiosity and technology can create lasting impact
Joanna Parsons
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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International Perspectives on Museum Management
Darko (University of Zagreb, Croatia.) Babic
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Responsible Leadership in Corporate Governance : An Integrative Approach
Monique Cikaliuk
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Dark Sides of the Startup Nation : Winners and Losers of Technological Innovation and Entrepreneurship in Israel
Sibylle Heilbrunn
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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The Routledge Companion to Public Relations
Donnalyn (University of Oregon, USA) Pompper
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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