Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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History of PR in Canada : An Annotated Bibliography and Critical Historiography of Public Relations Research in Canada
Sandra L. Braun
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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The Impossibilities of the Circular Economy : Separating Aspirations from Reality
Harry Lehmann
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Sustainability Accounting, Management Control and Reporting : A European Perspective
Pierre Baret
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Media and Entertainment Industry Management : How to Integrate Business and Management with Creativity and Imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Marketplace Dignity : Transforming How We Engage with Customers Across Their Journey
Cait Lamberton
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Graphis Advertising Annual 2024
B. Martin Pedersen
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Go-Givers Sell More
Bob Burg
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How I Raised Myself From Failure to Success in Selling
Frank Bettger
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One Minute Manager Salesperson
Spencer Johnson
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Hegarty on Creativity : There are No Rules
John Hegarty
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How to Sell Anything to Anybody
Joe Girard
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The Amazing Troll-man : Winding up the world...one comment at a time!
Wesley Metcalfe
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Exactly What to Say : The Magic Words for Influence and Impact
Phil M. Jones
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Do Purpose : Why Brands with A Purpose Do Better and Matter More
David Hieatt
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A Technique for Producing Ideas
James Young
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Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising
Ryan Holiday
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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Perennial Seller : The Art of Making and Marketing Work that Lasts
Ryan Holiday
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Trust Me I'm Lying : Confessions of a Media Manipulator
Ryan Holiday
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