Scientific Advertising
Claude Hopkins
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Creative Superpowers : Equip Yourself for the Age of Creativity
Laura Jordan Bambach
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Bluffer's Guide to Public Relations : Instant Wit & Wisdom
Keith Hann
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#StandOutOnline : How to Build a Profitable and Influential Personal Brand in the Digital Age
Natasha Courtenay-Smith
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Crystallizing Public Opinion
Edward Bernays
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Digital Marketing In A Week : Brilliant Online Marketing In Seven Simple Steps
Nick Smith
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Successful Key Account Management In A Week : Be A Brilliant Key Account Manager In Seven Simple Steps
Grant Stewart
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SEO And Search Marketing In A Week : Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps
Nick Smith
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Boring2Brave : The 'bravery-as-a-strategy' mindset that's transforming B2B marketing
Mark Choueke
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Social Media Marketing In A Week : Create Your Successful Social Media Strategy In Just Seven Days
Nick Smith
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Myths of Branding : Dispel the Misconceptions and Become a Brand Expert
Simon Bailey
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Market Research In A Week : Market Research In Seven Simple Steps
Judy Bartkowiak
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Copywriting In A Week : Be A Great Copywriter In Seven Simple Steps
Rob Ashton
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Inside Her Pretty Little Head : A New Theory of Female Motivation and What it Means for Marketing
Jane Cunningham
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Brand Management In A Week : How To Be A Successful Brand Manager In Seven Simple Steps
Paul Hitchens
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Baked In : Creating Products and Businesses That Market Themselves
Alex Bogusky
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FUSION : How Integrating Brand and Culture Powers the World's Greatest Companies
Denise Lee Yohn
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How to Hire a Salesperson : Successfully
Keith Wymer
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Influence : How social media influencers are shaping our digital future
Sara McCorquodale
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Heal's Posters : Advertising Modernism
Ruth Artmonsky
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Social Business Imperative, The : Adapting Your Business Model to the Always-Connected Customer
Clara Shih
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Selling - For Everyone
Keith Place
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