Consumer Behavior: Buying, Having, and Being, Global Edition
Michael Solomon
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Market Research In A Week : Market Research In Seven Simple Steps
Judy Bartkowiak
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What Chinese Want : Culture, Communism, and China's Modern Consumer
Tom Doctoroff
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Market Research : Marketing 04.09
Robin Birn
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Marketing Research : Concepts, practices, and cases
Sunanda Easwaran
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Catching the Chameleon : The Everyday Mistakes Retailers Make
Lynn Allison
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Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys
Jens Bonke
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