Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Brand Storytelling : Put Customers at the Heart of Your Brand Story
Miri Rodriguez
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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Corporate Communication : A Guide to Theory and Practice
Joep Cornelissen
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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Innovative Internal Communication : How creativity, curiosity and technology can create lasting impact
Joanna Parsons
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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Internal Communication and Employer Brands
Ana Tkalac (University of Zagreb, Croatia) Vercic
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen
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Shoppernomics : How to Shorten and Focus the Shoppers' Routes to Purchase
Roddy Mullin
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Governance of the Petroleum Sector in an Emerging Developing Economy
Kwaku Appiah-Adu
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Managing Communications in a Crisis
Peter Ruff
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How to Measure and Manage Your Corporate Reputation
Terry Hannington
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Best Practice in Corporate Governance : Building Reputation and Sustainable Success
Adrian Davies
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A Handbook of Corporate Governance and Social Responsibility
Guler Aras
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Stakeholder Relationship Management : A Maturity Model for Organisational Implementation
Lynda Bourne
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Project Politics : A Systematic Approach to Managing Complex Relationships
Nita A. Martin
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The New Brand Spirit : How Communicating Sustainability Builds Brands, Reputations and Profits
Christian Conrad
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