Social-Media-Strategien fur B2B-Unternehmen : Von der Konzeption bis zur Umsetzung in den verschiedenen Netzwerken
Constanze Wolff
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Bob Burg
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How I Raised Myself From Failure to Success in Selling
Frank Bettger
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One Minute Manager Salesperson
Spencer Johnson
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Hegarty on Creativity : There are No Rules
John Hegarty
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How to Sell Anything to Anybody
Joe Girard
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The Challenger Sale : How To Take Control of the Customer Conversation
Matthew Dixon
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Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Renee Mauborgne
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Do Purpose : Why Brands with A Purpose Do Better and Matter More
David Hieatt
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Exactly What to Say : The Magic Words for Influence and Impact
Phil M. Jones
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A Technique for Producing Ideas
James Young
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Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising
Ryan Holiday
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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Perennial Seller : The Art of Making and Marketing Work that Lasts
Ryan Holiday
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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The 22 Immutable Laws Of Branding
Al Ries
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Swim With The Sharks Without Being Eaten Alive : Outsell, Outmanage, Outmotivate and Outnegotiate your Competition
Harvey Mackay
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Way of the Wolf : Straight line selling: Master the art of persuasion, influence, and success
Jordan Belfort
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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