Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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The Practice of Ethical Leadership : Insights from Psychology and Business in Building an Ethical Bottom Line
Claas Florian Engelke
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Socratic Dialogue : Voicing Values
Sira Abenoza
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Behind the Scenes of Indie Film Marketing : A FilmSnobbery Field Guide
Nicholas LaRue
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Sustainable Marketing Planning
Neil Richardson
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The Corporate Hero's Journey : Your Path to Being an Impact Intrapreneur
Heiko Hosomi Spitzeck
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Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data
Richard Hardyment
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Purpose-Driven Pricing : Leveraging the Power of Pricing for Profit and Societal Good
Saloni Firasta-Vastani
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Keep Your Day Job : Leverage Your Side Hustle To Grow Your Corporate Career, Regardless Of What HR Says You Can Do
Dannie Fountain
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Customer Service Delivery in Africa : Consumer Perceptions of Quality in Selected African Countries
Robert Ebo Hinson
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Unleashing the Power of European Innovation : How Government, Industry and Science Share Knowledge to Overcome Global Challenges
Fred Bakker
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Building Resilience in Global Business During Crisis : Perspectives from Emerging Markets
Suraksha (Newcastle University, UK) Gupta
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Fashion Marketing : an anthology of viewpoints and perspectives
Gordon Wills
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The Future Designer : Anthropology Meets Innovation in Search of Sustainable Design
Michael Leube
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Service Management and Marketing Principles : Competing in the Service Economy
Jay Kandampully
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Premium by Design : How to Understand, Design and Market High End Products
Marco Bevolo
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