Consumer Behavior: Buying, Having, and Being, Global Edition
Michael Solomon
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The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
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The Power of Your Senses : Why Coffee Tastes Better in a Red Cup and Other Life-Changing Science
Russell Jones
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Selling 101 : What Every Successful Sales Professional Needs to Know
Zig Ziglar
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Sell It Like Serhant : How to Sell More, Earn More, and Become the Ultimate Sales Machine
Ryan Serhant
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The Smart Marketing Book : The Definitive Guide to Effective Marketing Strategies
Dan White
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Flip the Script : Getting People to Think Your Idea is Their Idea
Oren Klaff
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B2B Brand Management
Philip Kotler
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We Are All Weird : The Rise of Tribes and the End of Normal
Seth Godin
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Sustainability Marketing : A Global Perspective
Frank-Martin (Technical University of Munich, Germany) Belz
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The Only Book You Will Ever Need on Branding : to start, run and grow your business
Michiel Maandag
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Brand Leadership
David A. Aaker
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100 Great Copywriting Ideas From Leading Companies Around the World
Maslen Andy
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Heart and Hustle : Use Your Passion. Build Your Brand. Achieve Your Dreams.
Patricia Bright
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Small Data : The Tiny Clues That Uncover Huge Trends
Martin Lindstrom Company
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Scientific Advertising
Claude Hopkins
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The Smart Branding Book : How to build a profitable and resilient brand
Dan White
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Branding that Means Business : Economist Edge: books that give you the edge
Matt Johnson
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Service Management and Marketing : Managing the Service Profit Logic
Christian (Swedish School of Economics, Helsinki) Gronroos
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
Tait Ischia
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Social Media
Carolyn Boyes
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The Business Marketing Course : Managing in Complex Networks
David (University of Bath, UK) Ford
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