Place Marketing and Temporality
Gary Warnaby
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Inequality, Economic Growth and Business Decision-Making
Asis Kumar Banerjee
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
Patrizia (University of Insubria, Italy) Gazzola
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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History of PR in Canada : An Annotated Bibliography and Critical Historiography of Public Relations Research in Canada
Sandra L. Braun
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Graphis Advertising Annual 2024
B. Martin Pedersen
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The Path to Sustainable Corporate Management : How to Take Responsibility for People, the Environment and the Economy
Ralf T. Kreutzer
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33 Phenomena of Purchasing Decisions : Understanding Customer Behavior - Knowledge and Inspiration
Sebastian Oetzel
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Go-Givers Sell More
Bob Burg
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How I Raised Myself From Failure to Success in Selling
Frank Bettger
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One Minute Manager Salesperson
Spencer Johnson
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Hegarty on Creativity : There are No Rules
John Hegarty
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How to Sell Anything to Anybody
Joe Girard
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Exactly What to Say : The Magic Words for Influence and Impact
Phil M. Jones
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Do Purpose : Why Brands with A Purpose Do Better and Matter More
David Hieatt
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A Technique for Producing Ideas
James Young
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Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising
Ryan Holiday
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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Perennial Seller : The Art of Making and Marketing Work that Lasts
Ryan Holiday
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Trust Me I'm Lying : Confessions of a Media Manipulator
Ryan Holiday
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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The 22 Immutable Laws Of Branding
Al Ries
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