Branding: A Very Short Introduction
Robert (Strategist, Wolff Olins, and visiting professor, Univer Jones
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Superfandom : How Our Obsessions Are Changing What We Buy and Who We Are
Zoe Fraade-Blanar
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Scientific Advertising
Claude Hopkins
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Marketing ISE
Dhruv Grewal
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EPA Graphic Standards System
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Services Marketing: Integrating Customer Service Across the Firm 4e
Alan Wilson
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Bluffer's Guide to Public Relations : Instant Wit & Wisdom
Keith Hann
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Creative Superpowers : Equip Yourself for the Age of Creativity
Laura Jordan Bambach
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#StandOutOnline : How to Build a Profitable and Influential Personal Brand in the Digital Age
Natasha Courtenay-Smith
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Post-Capitalist Society
Peter Drucker
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Crystallizing Public Opinion
Edward Bernays
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Strategic Brand Management
Richard (Professor Emeritus of Marketing and Consum Rosenbaum-Elliott
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Digital Marketing In A Week : Brilliant Online Marketing In Seven Simple Steps
Nick Smith
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Digital Marketing : Strategic Planning & Integration
Annmarie Hanlon
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Successful Key Account Management In A Week : Be A Brilliant Key Account Manager In Seven Simple Steps
Grant Stewart
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Dave (Independent Consultant, UK) Chaffey
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SEO And Search Marketing In A Week : Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps
Nick Smith
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Boring2Brave : The 'bravery-as-a-strategy' mindset that's transforming B2B marketing
Mark Choueke
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Wine Marketing
C. Michael Hall
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Social Media Marketing In A Week : Create Your Successful Social Media Strategy In Just Seven Days
Nick Smith
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Bundle: MKTG, 13th + MindTap, 1 term Printed Access Card
Charles (Texas Christian University) Lamb
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Consumer Behaviour
Zubin Sethna
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From Brand Vision to Brand Evaluation
Leslie (Aston University) de Chernatony
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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