Risky Business : Managing Employee Violence in the Workplace
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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International Management Leadership : The Primary Competitive Advantage
Erdener Kaynak
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4x4 Leadership and the Purpose of the Firm
William Winston
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Marketing Issues in Western Europe : Changes and Developments
Erdener Kaynak
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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