Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
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Handbook of Cross-Cultural Marketing
Erdener Kaynak
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Contemporary Sales Force Management
William Winston
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Export-Import Theory, Practices, and Procedures
Erdener Kaynak
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Cross-National and Cross-Cultural Issues in Food Marketing
Erdener Kaynak
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Internationalization of Companies from Developing Countries
Erdener Kaynak
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Guanxi : Relationship Marketing in a Chinese Context
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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New Product Development : Successful Innovation in the Marketplace
Erdener Kaynak
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Strategic Global Marketing : Issues and Trends
Erdener Kaynak
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International Retailing Plans and Strategies in Asia
Erdener Kaynak
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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Environmental Marketing : Strategies, Practice, Theory, and Research
William Winston
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages
William Winston
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