Risky Business : Managing Employee Violence in the Workplace
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
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International Management Leadership : The Primary Competitive Advantage
Erdener Kaynak
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Handbook of Cross-Cultural Marketing
Erdener Kaynak
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Business Simulations, Games, and Experiential Learning in International Business Education
Erdener Kaynak
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Contemporary Sales Force Management
William Winston
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4x4 Leadership and the Purpose of the Firm
William Winston
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Executive Development and Organizational Learning for Global Business
Erdener Kaynak
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Export-Import Theory, Practices, and Procedures
Erdener Kaynak
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Cross-National Consumer Psychographics
Erdener Kaynak
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Cross-National and Cross-Cultural Issues in Food Marketing
Erdener Kaynak
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Strategic Planning for Collegiate Athletics
William Winston
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Internationalization of Companies from Developing Countries
Erdener Kaynak
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Guanxi : Relationship Marketing in a Chinese Context
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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New Product Development : Successful Innovation in the Marketplace
Erdener Kaynak
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International Business Teaching in Eastern and Central European Countries
Erdener Kaynak
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Strategic Global Marketing : Issues and Trends
Erdener Kaynak
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Digital Technology in Teaching International Business
Erdener Kaynak
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The Global Enterprise : Entrepreneurship and Value Creation
Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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Marketing Issues in Western Europe : Changes and Developments
Erdener Kaynak
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International Retailing Plans and Strategies in Asia
Erdener Kaynak
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