The Power of Instinct : The New Rules of Persuasion in Business and Life
Leslie Zane
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Hollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
Dr. Ian (Independent Scholar, UK) London
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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Museum Branding : Reimagining the Museum
Margot Wallace
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The Rules of Public Relations : Legal and Ethical Issues in Contemporary Practice
Cayce Myers
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Made You Look: How to Use Brain Science to Attract Attention and Persuade Others
Carmen Simon
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Sustainable Marketing and the Circular Economy in Poland : Key Concepts and Strategies
Anita Proszowska
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Materials and Sustainability : Building a Circular Future
Julia L Freer Goldstein
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City Branding in Chinese Megacity Regions : Against the Background of Ecological Modernization
Haiyan Lu
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Corporate Group Legitimacy : Reconceptualising The Corporate Group
Peter Underwood
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Virtual Influencers : Identity and Digitality in the Age of Multiple Realities
Esperanza Miyake
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Advertising Disability
Ella Houston
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Sustainable Marketing Planning
Neil Richardson
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Financial Stability, Economic Growth and Sustainable Development
Marc Baudry
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Advances in Digital Marketing in the Era of Artificial Intelligence : Case Studies and Data Analysis for Business Problem Solving
Moez (Sfax University, Tunisia) Ltifi
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Corporate Social Responsibility and the Supply Chain : CSR Collaboration with Suppliers
Monika Jedynak
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Degrowth, Depth and Hope in Sustainable Business : Reflections from Denmark, Finland and Sweden
Iana Nesterova
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