Day Trading Attention : How to Actually Build Brand and Sales in the New Social Media World
Gary Vaynerchuk
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The 10-Second Customer Journey : The CXO’s playbook for growing and retaining customers in a digital world
Todd Unger
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Organizing in the Digital Age : A Process View
Haridimos (The Columbia Shipping Management Chair in Strategi Tsoukas
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The YouTube Apparatus
Kevin (Pennsylvania State University) Munger
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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VUCA and Other Analytics in Business Resilience
Deepmala (Symbiosis International University, India) Singh
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De Gruyter Handbook of Media Economics
Ulrike Rohn
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