Risky Business : Managing Employee Violence in the Workplace
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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International Management Leadership : The Primary Competitive Advantage
Erdener Kaynak
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Business Simulations, Games, and Experiential Learning in International Business Education
Erdener Kaynak
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4x4 Leadership and the Purpose of the Firm
William Winston
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Executive Development and Organizational Learning for Global Business
Erdener Kaynak
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Cross-National Consumer Psychographics
Erdener Kaynak
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Strategic Planning for Collegiate Athletics
William Winston
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International Business Teaching in Eastern and Central European Countries
Erdener Kaynak
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Digital Technology in Teaching International Business
Erdener Kaynak
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The Global Enterprise : Entrepreneurship and Value Creation
Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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Marketing Issues in Western Europe : Changes and Developments
Erdener Kaynak
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Euromarketing and the Future
Erdener Kaynak
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Church and Ministry Strategic Planning : From Concept to Success
William Winston
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Consumer Satisfaction in Medical Practice
William Winston
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Professional Services Marketing : Strategy and Tactics
William Winston
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The Global Business : Four Key Marketing Strategies
Erdener Kaynak
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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