Strategic Copywriting : How to Create Effective Advertising Paperback / softback
by Edd Applegate
Paperback / softback
- Information
Description
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective?
Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message.
Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail.
Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:310 pages
- Publisher:Rowman & Littlefield
- Publication Date:05/11/2015
- Category:
- ISBN:9781442244085
Other Formats
- EPUB from £142.20
- Hardback from £88.41
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:310 pages
- Publisher:Rowman & Littlefield
- Publication Date:05/11/2015
- Category:
- ISBN:9781442244085