Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth
Sarah (Paris 1 Pantheon Sorbonne University, France) Zaraket
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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Public Relations and the History of Ideas
Simon Moore
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Experiential Marketing : Case Studies in Customer Experience
Wided (B&C Consulting Group) Batat
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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The Customer Century : Lessons from World Class Companies in Integrated Communications
Anders Gronstedt
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Corporate Branding : Areas, arenas and approaches
T C (Middlesex University London, UK) Melewar
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Demarketing
Nigel (University of Westminster, UK) Bradley
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Global Advertising, Attitudes, and Audiences
Tony Wilson
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Imaging in Advertising : Verbal and Visual Codes of Commerce
Fern L. Johnson
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The Advertising Kit : A Complete Guide for Small Businesses
Jeannette Smith
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The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
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All-Out for Victory!
John Bush Jones
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Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817-1962
James Greenhalgh
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Das Kaeuferverhalten Bei Oeko-Produkten : Eine Laengsschnittanalyse Unter Besonderer Beruecksichtigung Des Kohortenkonzepts
Andreas Fricke
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Organisatorische Gestaltung Von Beschwerdemanagement-Systemen
Peter Schober
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Markenzeichen Aus Semiotischer Sicht - Analyse Und Generierungsmoeglichkeiten
Klaus Gallert
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Internationale Marketingstrategien in Der Deutschen Brauwirtschaft
Dr Thomas Marx
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Kontextabhaengige Praeferenzen : Die Relativitaet Von Praeferenzurteilen Und Ihre Bedeutung Fuer Kaufentscheidungen Von Konsumenten
Hans Hoser
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Das Management Eliminationsverdaechtiger Produkte : Eine Analyse Unter Besonderer Beruecksichtigung Stagnierender Und Schrumpfender Maerkte
Clemens Wemhoff
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Informationsbeduerfnisse Von Kleinaktionaeren : Zur Gestaltung Von Investor Relations
Benno Hank
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Lauterkeitsrechtliche Beurteilung Der Drtv-Werbung Unter Besonderer Beruecksichtigung Des Teleshopping
Andrea Ruppert
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Informationsoekonomische Determinanten Der Zahlungsbereitschaft Bei Leistungsbuendeln
Vittoria Von Gizycki
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