Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Exploring Public Relations and Management Communication
Ralph Tench
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Entertainment Public Relations : Communicating with Audiences
Carol Ames
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Foundations of Marketing, 7e
John Fahy
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Principles of Marketing for a Digital Age
Tracy L. Tuten
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Services Marketing: People, Technology, Strategy (Ninth Edition)
Jochen (Nus, S'pore) Wirtz
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Principles of Services Marketing
Adrian Palmer
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Fundamentals of Marketing
Paul (Professor of Political Marketing and Associate Dean (Bus Baines
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Strategic Marketing : Creating Competitive Advantage
Douglas (Professor of Marketing, Professor of Marketing, King's West
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Brands : The Logos of the Global Economy
Celia Lury
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Waste Management and Sustainable Consumption : Reflections on consumer waste
Karin Ekstrom
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Ethics and Management in the Public Sector
Alan Lawton
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Marketing Data Science : Modeling Techniques in Predictive Analytics with R and Python
Thomas Miller
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Marketing Strategy : Based on First Principles and Data Analytics
Robert W. (University of Washington, USA) Palmatier
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The Price Advantage
Walter L. Baker
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Experiential Marketing : Consumer Behavior, Customer Experience and The 7Es
Wided Batat
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Creative Direction in a Digital World : A Guide to Being a Modern Creative Director
Adam Harrell
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Social Media Marketing : Theories and Applications
Stephan Dahl
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21st Century Houses : RIBA Award-Winning Homes
Dominic Bradbury
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Marketing : A Critical Textbook
Nick Ellis
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Responsible Business : The Textbook for Management Learning, Competence and Innovation
OLIVER LAASCH
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