How to Become Famous : Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
Cass R. Sunstein
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Misbelief : What Makes Rational People Believe Irrational Things
Dan Ariely
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Behavioural Economics Saved My Dog : Life Advice For The Imperfect Human
Dan Ariely
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Nudge
Richard H. Thaler
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Conformity : The Power of Social Influences
Cass R. Sunstein
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Misbelief : What Makes Rational People Believe Irrational Things
Dan Ariely
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Why Nudge? : The Politics of Libertarian Paternalism
Cass R. Sunstein
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Conformity : The Power of Social Influences
Cass R. Sunstein
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Trusting Nudges : Toward A Bill of Rights for Nudging
Cass R. Sunstein
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Trusting Nudges : Toward A Bill of Rights for Nudging
Cass R. Sunstein
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Payoff : The Hidden Logic That Shapes Our Motivations
Dan Ariely
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