How to Become Famous : Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
Cass R. Sunstein
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Nudge
Richard H. Thaler
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Conformity : The Power of Social Influences
Cass R. Sunstein
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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Why Nudge? : The Politics of Libertarian Paternalism
Cass R. Sunstein
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Conformity : The Power of Social Influences
Cass R. Sunstein
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Trusting Nudges : Toward A Bill of Rights for Nudging
Cass R. Sunstein
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Trusting Nudges : Toward A Bill of Rights for Nudging
Cass R. Sunstein
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The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
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Customer Centricity : Focus on the Right Customers for Strategic Advantage
Peter Fader
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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