Misbelief : What Makes Rational People Believe Irrational Things
Dan Ariely
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Behavioural Economics Saved My Dog : Life Advice For The Imperfect Human
Dan Ariely
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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Misbelief : What Makes Rational People Believe Irrational Things
Dan Ariely
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Payoff : The Hidden Logic That Shapes Our Motivations
Dan Ariely
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The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
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Customer Centricity : Focus on the Right Customers for Strategic Advantage
Peter Fader
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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