Cents and Sensibility : What Economics Can Learn from the Humanities
Gary Saul Morson
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Minds Wide Shut : How the New Fundamentalisms Divide Us
Gary Saul Morson
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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Cents and Sensibility : What Economics Can Learn from the Humanities
Gary Saul Morson
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The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
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Customer Centricity : Focus on the Right Customers for Strategic Advantage
Peter Fader
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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