Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Nudging towards Health : A Tool to Influence Human Behavior in Health Policy
Radek Kovacs
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Laws of UX : Using Psychology to Design Better Products & Services
Jon Yablonski
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Web Accessibility Cookbook : Creating Inclusive Experiences
Manuel Matuzovic
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Capitalism XXL : Why the Global Economy Became Gigantic and How to Fix It
Geert Noels
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Business and Society : A Critical Introduction
Sonya (York University, Canada) Scott
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Consumer Culture Theory
Eric Arnould
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Household Finance : An Introduction to Individual Financial Behavior
Dr. Richard, PhD (Professor Emeritus of Finance, DeGroote Scho Deaves
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Robin Landa
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Economics without Preferences : Microeconomics and Policymaking Beyond the Maximizing Individual
Michael (Royal Holloway, University of London) Mandler
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Maria (University of Salerno, Italty) Palazzo
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Digital Working Lives : Worker Autonomy and the Gig Economy
Tim Christiaens
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Betting Against the Crowd : A Complex Systems Approach
Yair Neuman
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Games, Strategies, and Decision Making
Joseph Harrington
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Introduction to Game Theory : International Edition
Martin J. (Professor of Economics, Professor of Economics, Un Osborne
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Elliot Wave Techniques Simplified: How to Use the Probability Matrix to Profit on More Trades
Bennett McDowell
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The Foundations of Behavioral Economic Analysis
Sanjit (Professor of Economics, University of Leicester) Dhami
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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The Next Billion Users : Digital Life Beyond the West
Payal Arora
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