Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Nudging towards Health : A Tool to Influence Human Behavior in Health Policy
Radek Kovacs
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Laws of UX : Using Psychology to Design Better Products & Services
Jon Yablonski
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Web Accessibility Cookbook : Creating Inclusive Experiences
Manuel Matuzovic
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Business and Society : A Critical Introduction
Sonya (York University, Canada) Scott
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Consumer Culture Theory
Eric Arnould
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Digital Working Lives : Worker Autonomy and the Gig Economy
Tim Christiaens
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Betting Against the Crowd : A Complex Systems Approach
Yair Neuman
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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Social Preferences : An Introduction to Behavioural Economics and Experimental Research
Professor Michalis (University of Birmingham) Drouvelis
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The Financial Storm Warning for Investors : How to Prepare and Protect Your Wealth from Tax Hikes and Market Crashes
Jeff Camarda
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Speculative Communities : Living with Uncertainty in a Financialized World
Aris Komporozos-Athanasiou
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The Nature of Social Reality : Issues in Social Ontology
Tony (University of Cambridge, UK) Lawson
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Product Research Rules : Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
C Todd Lombardo
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Escaping Paternalism : Rationality, Behavioral Economics, and Public Policy
Mario J. (Professor, New York University) Rizzo
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The Foundations of Behavioral Economic Analysis : Volume I: Behavioral Economics of Risk, Uncertainty, and Ambiguity
Sanjit (Professor of Economics, Professor of Economics, Univers Dhami
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The Foundations of Behavioral Economic Analysis : Volume VII: Further Topics in Behavioral Economics
Sanjit (Professor of Economics, Professor of Economics, Univers Dhami
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Foundations of Corporate Heritage
John (Brunel University, UK) Balmer
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Game Theory : An Introduction with Step-by-Step Examples
Ana Espinola-Arredondo
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Nudging Health : Health Law and Behavioral Economics
I. Glenn (Professor, Harvard Law School) Cohen
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The Economic Psychology of Tax Behaviour
Erich (Universitat Wien, Austria) Kirchler
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Social Choice and Individual Values
Kenneth J. Arrow
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Behavioural Public Policy
Adam (London School of Economics and Political Science) Oliver
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