The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
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Customer Centricity : Focus on the Right Customers for Strategic Advantage
Peter Fader
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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Industrial Organization : Minds, Bodies, and Epidemics
Li Way Lee
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45 Conversations About Behavioral Economics : An Interdisciplinary Discussion Crossing Business, Public Policy, Sociology, and Psychology
Li Way Lee
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