Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Radek Kovacs
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Jon Yablonski
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Manuel Matuzovic
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Eric Arnould
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Add to BasketHow to Become Famous : Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
Cass R. Sunstein
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Robin Landa
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Tim Christiaens
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Add to BasketMarket Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Add to BasketHousehold Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries
Eliyathamby A. Selvanathan
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Add to BasketNarrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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T. Swart
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Doug McKenzie-Mohr
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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Laura Klein
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The Next Billion Users : Digital Life Beyond the West
Payal Arora
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Professor Michalis (University of Birmingham) Drouvelis
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Shane O'Mara
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