Customer Centricity : Focus on the Right Customers for Strategic Advantage
Peter Fader
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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The Foundations of Behavioral Economic Analysis : Volume I: Behavioral Economics of Risk, Uncertainty, and Ambiguity
Sanjit Dhami
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The Foundations of Behavioral Economic Analysis : Volume II: Other-Regarding Preferences
Sanjit Dhami
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The Foundations of Behavioral Economic Analysis : Volume III: Behavioral Time Discounting
Sanjit Dhami
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The Foundations of Behavioral Economic Analysis : Volume IV: Behavioral Game Theory
Sanjit Dhami
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The Foundations of Behavioral Economic Analysis : Volume V: Bounded Rationality
Sanjit Dhami
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The Foundations of Behavioral Economic Analysis : Volume VI: Behavioral Models of Learning
Sanjit Dhami
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The Foundations of Behavioral Economic Analysis : Volume VII: Further Topics in Behavioral Economics
Sanjit Dhami
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The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
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Customer Centricity : Focus on the Right Customers for Strategic Advantage
Peter Fader
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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