Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Nudging towards Health : A Tool to Influence Human Behavior in Health Policy
Radek Kovacs
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Laws of UX : Using Psychology to Design Better Products & Services
Jon Yablonski
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Web Accessibility Cookbook : Creating Inclusive Experiences
Manuel Matuzovic
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Consumer Culture Theory
Eric Arnould
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Your Future Self : How to Make Tomorrow Better Today
Hal Hershfield
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Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries
Eliyathamby A. Selvanathan
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Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Robin Landa
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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How to Become Famous : Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
Cass R. Sunstein
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Digital Working Lives : Worker Autonomy and the Gig Economy
Tim Christiaens
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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The Undoing Project : A Friendship that Changed the World
Michael Lewis
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Neuroscience for Leadership : Harnessing the Brain Gain Advantage
T. Swart
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Scarcity : Why having too little means so much
Sendhil Mullainathan
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing (Third Edition)
Doug McKenzie-Mohr
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The Scout Mindset : Why Some People See Things Clearly and Others Don't
Julia Galef
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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The Psychology of Price : How to use price to increase demand, profit and customer satisfaction
Leigh Caldwell
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The Next Billion Users : Digital Life Beyond the West
Payal Arora
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