Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Nudging towards Health : A Tool to Influence Human Behavior in Health Policy
Radek Kovacs
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Laws of UX : Using Psychology to Design Better Products & Services
Jon Yablonski
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Web Accessibility Cookbook : Creating Inclusive Experiences
Manuel Matuzovic
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Business and Society : A Critical Introduction
Sonya (York University, Canada) Scott
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Consumer Culture Theory
Eric Arnould
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee Hou
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Robin Landa
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Economics without Preferences : Microeconomics and Policymaking Beyond the Maximizing Individual
Michael (Royal Holloway, University of London) Mandler
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Maria (University of Salerno, Italty) Palazzo
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Household Finance : An Introduction to Individual Financial Behavior
Dr. Richard, PhD (Professor Emeritus of Finance, DeGroote Scho Deaves
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Behavioural Business : The Psychology of Decisions in Economy, Business and Policy Contexts
Janneke Blijlevens
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Resolving Intergenerational Conflicts : An Approach from Philosophy, Economics, and Experiments
Toshiaki Hiromitsu
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Digital Working Lives : Worker Autonomy and the Gig Economy
Tim Christiaens
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Behavioral Finance and Asset Prices : The Influence of Investor's Emotions
David Bourghelle
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Money Matters in Medicine : Managing Personal Finances as a Physician
Jordan D. Frey
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Ergonomics and Nudging for Health, Safety and Happiness : Results of SIE 2022
Tommaso Bellandi
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How to Become Famous : Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
Cass R. Sunstein
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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