Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Nudging towards Health : A Tool to Influence Human Behavior in Health Policy
Radek Kovacs
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Laws of UX : Using Psychology to Design Better Products & Services
Jon Yablonski
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Web Accessibility Cookbook : Creating Inclusive Experiences
Manuel Matuzovic
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Consumer Culture Theory
Eric Arnould
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Business and Society : A Critical Introduction
Sonya (York University, Canada) Scott
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Modern Economic Regulation : An Introduction to Theory and Practice
Christopher (University of Oxford) Decker
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Thinking and Deciding
Jonathan (University of Pennsylvania) Baron
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Betting Against the Crowd : A Complex Systems Approach
Yair Neuman
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Digital Working Lives : Worker Autonomy and the Gig Economy
Tim Christiaens
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Robin Landa
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Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries
Eliyathamby A. Selvanathan
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Cambridge Handbook of Routine Dynamics
Martha S. (University of California, Irvine) Feldman
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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An Introduction to Behavioral Economics
Nick Wilkinson
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A Course in Behavioral Economics
Erik (George Mason University, USA) Angner
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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The Next Billion Users : Digital Life Beyond the West
Payal Arora
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The Behavioral Foundations of Public Policy
Eldar Shafir
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Social Preferences : An Introduction to Behavioural Economics and Experimental Research
Professor Michalis (University of Birmingham) Drouvelis
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A Brain for Business - A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better
Shane O'Mara
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The Financial Storm Warning for Investors : How to Prepare and Protect Your Wealth from Tax Hikes and Market Crashes
Jeff Camarda
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