Belstaff : Our First 100 Years
Charlie Porter
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The Art of the Classic Western Movie Poster
Ed Hulse
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Graphis Advertising Annual 2024
B. Martin Pedersen
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Artificial Intelligence, Strategic Communicators and Activism
Lukasz (University of New South Wales, Sydney, Australia) Swiatek
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Brand Antarctica : How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
Hanne Elliot Fønss Nielsen
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Branding Trust : Advertising and Trademarks in Nineteenth-Century America
Jennifer M. Black
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What is a 21st Century Brand? : New Thinking from the Next Generation of Agency Leaders
Nick Kendall
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Marketing Michelin : Advertising and Cultural Identity in Twentieth-Century France
Stephen L. (Department of History) Harp
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Marketing the Blue and Gray : Newspaper Advertising and the American Civil War
Lawrence A. Kreiser Jr
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The Rise of Advertising in the United States : A History of Innovation to 1960
Edd Applegate
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Branding Diversity : New Advertising and Cultural Strategies
Susie Khamis
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Branded Entertainment in Korea
Hyunsun Yoon
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Food Advertising and Childhood Obesity : Examining Food Type, Brand Mascot Physique, Health Message, and Media
Fariba Esmaeilpour
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth
Sarah (Paris 1 Pantheon Sorbonne University, France) Zaraket
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Der Handel Mit Arzneimitteln : Erfolgsfaktoren Im Apothekeneinzelhandel
Andreas Newzella
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Bewertung Von Markenlizenzierungspotenzialen : Ein Modellentwurf ALS Entscheidungsgrundlage Fuer Die Vergabe Von Markenlizenzen
Sebastian Siebert
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Preismanagement Von Konsumgueterherstellern : Konzeption, Umsetzung Und Erfolgsauswirkungen
Frank Breitschwerdt
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Produktprogrammoptimierung Mit Preisbuendelung : Produktdesign, Buendelkonfiguration Und Preisfindung
Niels Becker
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Preis Und Markendehnung : Eine Empirische Analyse
Katia Rumpf
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Lebensqualitaet Von Patienten ALS Orientierung Fuer Ein Zielgruppenspezifisches Health Care Marketing : Eine Empirische Analyse Am Beispiel Der AMD
Rohn
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Organisation Des Preismanagements Von Konsumgueterherstellern : Eine Empirische Untersuchung
Yorck Nelius
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