Consumer Behavior, Global Edition
Michael Solomon
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Energy Revolutions : Profiteering versus Democracy
David Toke
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Ecosystem-Led Growth : A Blueprint for Sales and Marketing Success Using the Power of Partnerships
Bob (Crossbeam, Inc) Moore
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Retail
Charis Mather
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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The Innovative Seller : Keeping Pace in an AI and Customer-Centric World
Jake Dunlap
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Business-to-Business Marketing
Ross Brennan
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Listen to Sell : How Your Mindset, Skillset, and Human Connections Unlock Sales Performance
Mike Esterday
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Ogilvy on Advertising
David Ogilvy
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Building a StoryBrand : Clarify Your Message So Customers Will Listen
Donald Miller
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Badvertising : Polluting Our Minds and Fuelling Climate Chaos
Andrew Simms
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Brand it Like Serhant : Stand Out From the Crowd, Build Your Following and Earn More Money
Ryan Serhant
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Using Social Media for Work : How to maintain professional etiquette online
Bloomsbury Publishing
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More Sales Please : Promote your small business online, make consistent sales, grow without the grind
Sara Nasser Dalrymple
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Can Marketing Save the Planet? : 101 Practical Ways to Use Sustainable Marketing as a Force for Good
Michelle Carvill
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